Grace Ramon

Salesforce 

Salesforce.org  

San Francisco, CA 

April 2020 - Present   

Spearhead the development of comprehensive digital strategies to create engaging industry experiences, ensuring clear communication of key messages across web pages  in line with web, UX, and creative standards.

• Content Strategy & SEO Optimization: Collaborate with teams to craft resonant content and narratives, enhancing SEO presence and user engagement, resulting in a 41% increase in pageviews and a 23% uplift in marketing-driven revenue potential.
• User Experience: Partner with UX teams to refine digital interactions, boosting form completion rates by 25.7% through data-informed messaging and UX enhancements.
• Innovation & Technology Implementation: Drive Salesforce business innovation with a buyer-first mentality, onboarding new technologies, and delivering a scalable authoring system delivering 24 custom components.
• Operational Excellence: Integrate Scrum and Kanban methodologies into sprint planning, enhancing transparency and efficiency in development and web content management operations managing over 1.5K cases annually. 
• Strategic Content Operations: Establish a strategic content calendar based on comprehensive audits and user feedback, aligning with UX best practices for optimal web journey conversion.
• Data-Driven Growth: Advocate for data-centric strategies, leveraging insights for SEO and content optimization, leading to significant increases in marketing pipeline.
• Leadership: Manage a team supporting over 2,000 industry page updates, overseeing site audits and competitive research to drive continuous website improvement and performance. This resulted in increased page engagement, improved SEO and improvements in lead conversion metrics.

Chegg, Inc.

Santa Clara, CA

April 2019 - April 2020 

Played a crucial role in defining product strategy and business decisions for marketing technology platforms, utilizing data analytics, collaboration with cross-functional teams, and a comprehensive understanding of systems.

• Platform Development & Optimization: Partnered with product and engineering leaders to expand capabilities across digital platforms, facilitating rapid scaling and the delivery of exceptional student experiences.
• Technical Leadership: Directed the technical roadmap, leading engineering teams to refine web, email, and media platforms, which bolstered cohesive marketing strategies.
• Problem-Solving & Risk Management: Championed accountability and proactively tackled challenges to eliminate obstacles, ensuring the integrity and timeliness of technical projects.
• Data Integration & Analysis: Focused on integrating data sources to offer a unified view of customer interactions, enhancing data speed and reliability for informed decision-making.
• Capability Building & Training: Conducted key training sessions for marketing teams, enhancing skill sets and fostering talent development for ongoing organizational growth.

Microchip Technology, Inc. 

Chandler, AZ

2017 - 2019 

Orchestrated the strategic evolution of web platforms and digital marketing initiatives, driving customer engagement and enhancing the digital customer journey through innovative content strategy and technological advancements. Managed comprehensive marketing communications strategies, including digital campaigns and content creation, to strengthen brand presence and achieve significant market penetration and ROI.

• Strategic Marketing Leadership: Spearheaded digital marketing initiatives at Microchip Technology, emphasizing agile adaptation and a robust online presence, consolidating the company's digital footprint.
• Web Platform Management & Evolution: Led the development and evolution of web platforms, enhancing scalability and equipping marketing and development teams with cutting-edge technology. Managed technical roadmaps, projects, and backlogs to continuously improve customer journey and digital engagement.
• Technology Integration & Team Leadership: Managed internal IT development teams, integrating new technologies and optimizing existing systems to enhance operational efficiency, with a focus on delivery
• Customer Journey & Content Strategy: Spearheaded the strategy for customer journey experiences across corporate websites and integrated marketing channels, driving the creation of impactful digital content and overseeing global content strategy to influence customer behavior and purchasing decisions.
• Content Strategy & Operations: Revamped of all product and industry messaging across domains and scaled operations to support 22 internal business units.
• Digital Marketing Strategy: Drove a 35% surge in organic web traffic, accentuating web development and SEO optimization, manifesting Microchip's growing online prowess.
• Cross-Functional Team Leadership: Cultivated seamless integration among product owners, designers, engineers, and marketers, championing a unified, customer-focused strategy.
• Innovation in Product Marketing: Launched a transformative brand strategy for a key software platform, rejuvenating web experiences and collateral, fortifying Microchip's industry vanguard position.
• Customer-Centric Planning: Embraced data-driven insights to sculpt customer personas and journey mapping, anchoring innovative digital approaches and enhancing customer interaction.

Microchip Technology

Chandler, AZ

2012 - 2016

• Integrated Marketing Communications (MarCom) Strategy: Developed comprehensive MarCom strategies for business units, incorporating messaging, branding, events, social media, product launches, and media relations to support corporate objectives and product awareness.
• Campaign Management & Analytics: Crafted and executed campaign strategies across digital and print media, utilizing data analysis to optimize market penetration and brand awareness, while managing significant department and advertising budgets for maximum ROI.

RWC Building

Phoenix, AZ 

2010 – 2012  

Managed marketing initiatives for 12 branch locations in the Southwest. Oversight of vendor incentive programs, direct mail campaigns, advertising and in-store events. Coordinated all corporate communication plans and managed the design of all marketing collateral, in-store signage and company vehicle branding.  Executed communication efforts internally and externally providing email campaigns, a quarterly newsletter, press releases and sales letters.

• Managed advertising budget and vendor programs to maximize exposure with minimal financial impact 
• Designed and distributed all marketing collateral such as statement stuffers, business cards, letterhead, sales promotions, showroom signage and banners as well ad-hoc requests 
• Negotiated contracts for printing, exterior signage, vehicle wraps, aerial photography, web redevelopment, promotional material, and showroom accessories  

ACR, Inc. 

Wheeling, IL 

2009 – 2010 

Managed marketing programs for three divisions within the company. Developed and implemented highly effective e-mail and direct mail marketing campaigns and continuing education programs. Coordinated all components of the continuing education courses by obtaining education credit approval from governing agencies, procuring space, creating the course content with industry expert(s), promoting the event, managing registration, and setting up the course. 

• Managed email marketing and direct mail campaigns including database management, content and design, and vendor management. 
• Managed two business websites and micro-sites for targeted markets, social media messaging and webinars. 
• Produced videos for specialized cleaning services and training seminar videos to post externally for social sharing   

SunWest Appliance Distributing 

Tempe, AZ

2003 – 2009 

Managed advertising, promotions, marketing and communication programs for distributor of high-end appliance brands such as Viking, U-Line, and Faber custom ventilation. Responsible for execution of company events from small-scale functions to large events. Managed contract negotiation, product logistics, staffing, branding, and collateral, promotion, event setup and tear-down and post event wrap-up and analysis. 

• Created branded collateral for high-end regional custom home builders and dealers used to sell options and upgrades. 
• Implemented an email marketing campaign that had an open rate of over 60% with an average click-thru rate of 35% driving additional traffic to the company website.
• Developed all training presentations used for dealer training seminars. 
• Developed a streamlined and effective sell sheet catalog to support sales to high-end custom home builders and developers that was shared by the manufacturer national level for distributor best practices.  

Sears Roebuck & Co 

Hoffman Estates, IL 

1999 – 2003 

Managed internal communications to a national sales team of more than 500 associates. Worked closely with Product Managers and Analysts to present timely information on features, pricing, and promotions to drive sales in the field.  Trained the national sales team on a CRM system during a 1-year campaign to automate sales, grow the database and assist with time management and record keeping skills. 

• A critical member of a team that managed multimillion-dollar events on a national level. The team coordinated all of the logistical aspects from pre to post execution.
• Created, implemented, and managed the business unit’s email and print newsletter and Intranet site. 
• Designed forms and presentations to reduce order entry error and create one standardized image